The story behind the book
One car. Two tourists.
One very stubborn idea.
In 2004, Matthew Gray started Hawaii Food Tours with no investors, no team, and no roadmap. Just a car, a credit card, and a belief that the real story of Hawaii was on the plate.
Sixteen years later, Hawaii Food Tours was the #1 ranked tour and experience in the entire state of Hawaii — thousands of five-star reviews, a fleet of luxury Mercedes Sprinters, a full team, and a multi-million dollar institution built on one simple premise: take people to the places locals actually eat.
“I learned everything the hard way. The restaurants that said no. The routes that didn’t work. The pricing I got wrong for the first two years. I’m writing this down so you don’t have to make the same mistakes.”
This isn’t a motivational book. It’s an operational one. The ten chapters cover everything — from finding your first route and building restaurant partnerships, to pricing, marketing, staffing, and scaling. It’s written by someone who did it, from scratch, in one of the most competitive tourism markets in the world.
The standard edition is on Amazon for $9.99. The Operator’s Edition adds the workbook, the templates, and a personal conversation with Matthew — the things that actually make the difference between reading a book and building a business.
How do I get the files after purchase?
Immediately. You’ll receive a download link by email the moment your purchase is confirmed. Everything is delivered as digital files — PDF for the book and workbook, DOCX for the templates.
How do I book the consultation call?
Your purchase confirmation email includes a private Calendly link to book the 30-minute call with Matthew. You pick the time that works for you. Calls are conducted via Zoom.
Is this the same book that’s on Amazon?
Yes — the book itself is the same ten-chapter text available on Amazon for $9.99. The Operator’s Edition adds the workbook, the three business templates, and the personal consultation. If you already bought the Amazon version, this bundle still makes sense for the workbook and the call alone.
Do I need experience to get value from this?
No. The book is written for people at the very beginning — people who have the idea but don’t know where to start. It’s also useful for operators who are already running tours and want to tighten up their model.
What if I’m not starting a tour in Hawaii?
The framework works anywhere. The principles of route building, restaurant partnerships, pricing, and scaling a food tour business are universal. Matthew built this in Hawaii, but the operators applying it are all over the world.
Is there a refund policy?
Yes — 30 days, no questions asked. If it’s not what you expected, email us and we’ll refund you in full.
